The Amigos Network articles cover a range of topics related to sales, marketing, and demand generation
Topics include maximizing ROI from MDF investments, partner recruitment, improving sales and marketing alignment, and overcoming lead generation challenges. The content focuses on strategies to enhance buyer engagement, optimise distribution channels, and build long-term relationships with partners and customers.
Beauty Is In the Eye of the Beholder
When ‘great’ content from vendors isn’t doing it for buyers
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DATA
BUYER COMMUNITIES
PERFORMANCE
SALES REPORTING
Why Your Pipeline Is Starving
Look at any growing tech company and you’ll find marketing faces the same thing: a pile of expensive tools, platforms and dashboards promising to generate leads, automate outreach, and optimise spend
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DATA
STRATEGY
Getting buyers to swipe right
Every marketer has felt the pressure to show results. But the temptation is always the same: default to the easiest numbers to measure: impressions, clicks, downloads, then get them over to the sales team to follow up as soon as possible.
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DATA
It’s not you, it’s me
When buyers don’t ‘get you’, be in a community where they will
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DATA
CONTENT
Clicks are a compliment
A meeting is the start of something bigger
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DATA
BUYER COMMUNITIES
PERFORMANCE
Do More Than Just ‘Get Lucky’
Partner programmes beyond quarterly ’onedone and done’
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DATA
BUYER COMMUNITIES
PERFORMANCE
Relationships, not Quick Flings
Staying in touch with buyers for the long term
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DATA
BUYER COMMUNITIES
PERFORMANCE
SALES REPORTING
When buyers just aren’t ‘that into you’
What happens when you don’t stay in touch
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DATA
BUYER COMMUNITIES
PERFORMANCE
What did your marketing budget buy you?
A Series of Guides designed for sales and marketing leaders to help affirm, validate and question what they get for your their money
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STRATEGY
Making Friends with Benefits
As with most things in life, timing is everything.
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SALES
SALES REPORTING
What marketing attribution means to the sales number
The considerations and challenges when calculating a true cost per lead
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PERFORMANCE
CONTENT
MARTECH
A Buyer and a Seller Walk into a Bar
With focus firmly on budgets and planning for 2025, events understandably feature heavily. Yet ROI on events continues to fall into question. How can this be changed?
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EVENTS
Creating enough 'Low Hanging Fruit'
Building a constant supply of leads throughout the seasons to feed hungry sales teams
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PERFORMANCE GUARANTEES
SALES REPORTING
STRATEGY
Lasting Relationships, not Quick Flings
A true tale of building relationships and trust for sales in the long-term
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BUYER COMMUNITIES
EVENTS
How poor data slowly drains profits
If your pipe is leaky the first place you look probably isn't your data
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DATA
The importance of logic and purpose in storytelling
How this killer combination tells your brand story to achieve better sales outcomes.
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CONTENT
Partner Angst: Where's my MDF?
9 reasons why you may be one of the many partners missing out
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STRATEGY
SALES REPORTING
PERFORMANCE GUARANTEES
From Buttered Paws to Brew Dog
The art of transforming MQLs to SQLs
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SALES REPORTING
PERFORMANCE GUARANTEES
FIRST CONTACT
Cupcake? No thanks, I'm on a diet.
How resisting the temptation to force-feed buyers and sales teams before they're ready will lead to warmer conversations
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SALES REPORTING
FIRST CONTACT
Breaking down barriers to success
Uniting Marketing and Sales by Adapting to the Evolution in B2B Buyer Behaviour
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STRATEGY
SALES REPORTING
BUYER COMMUNITIES
Getting It Right for Buyers and Sellers:
Honest Information, Smart Marketing, and Sales Support on Tap
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BUYER COMMUNITIES
Sales growth through partners
Solving the top 10 challenges
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STRATEGY
PERFORMANCE GUARANTEES
Sales Days vs. Marketing Days
Seizing every moment the 24 Hr day has to offer
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STRATEGY
MARTECH
Matchmaking in the Marketplace - Cultivating Buyer Relationships for Mutual Reward
Cultivating Buyer Relationships for Mutual Reward
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BUYER COMMUNITIES
Community-based marketing and its role in reporting buyer intent
Community-based marketing (CBM) is increasingly becoming the bedrock for robust sales pipelines
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BUYER COMMUNITIES
Where's my ROI? And Other MDF Conundrums
Improve performance by up to 50%
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SALES REPORTING
STRATEGY
PERFORMANCE GUARANTEES
Part 1: What did your marketing budget buy you? The true cost of demand creation and measuring ROI
Part 1: The true cost of demand creation and measuring ROI
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Part 2: What did your marketing budget buy you? Sales enthusiasm, not lead fatigue
Part 2: Sales enthusiasm, not lead fatigue
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Part 3: What did your marketing budget buy you? Access to a community of engaged buyers
Part 3: Access to a community of engaged buyers
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Part 4: What did your marketing budget buy you? A bigger bang for your MDF buck
Part 4: A bigger bang for your MDF buck
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Part 5: What did your marketing budget buy you? Better equipped Distribution to create demand
Part 5: Better equipped Distribution to create demand
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Part 6: What did your marketing budget buy you? Sophisticated MarTech to supercharge sales and marketing
Part 6: Sophisticated MarTech to supercharge sales and marketing
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Part 7: What did your marketing budget buy you? A Complete Go-to-Market with Accountability Baked In
Part 7: A Complete Go-to-Market with Accountability Baked In
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Contentious state of lead generation
When is a lead not a lead, who should be responsible and accountable for creating them and other questions you may need answering
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LEAD GENERATION
When’s a high-intent lead not a high intent lead?
In an effort to “get rich quick”, businesses can be tempted to buy leads that are showing a high-intent to purchase. These may show intent in a category of products, or even are researching particular brands, but these are very different to what we would deem a high-intent lead ready for sales progression.
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STRATEGY
DATA
MARTECH
SALES
Money's just the start for a start-up
6 key things to get right when entering a new market
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In or Out?
The pros and cons of insourcing and outsourcing any aspect of lead generation
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STRATEGY
SALES REPORTING
Intent data, friend or foe? A cautionary tale
Used wisely it will enhance the performance of any sales team, if not, it could turn out to be an expensive mistake.
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DATA
