The Amigos Network articles cover a range of topics related to sales, marketing, and demand generation

Topics include maximizing ROI from MDF investments, partner recruitment, improving sales and marketing alignment, and overcoming lead generation challenges. The content focuses on strategies to enhance buyer engagement, optimise distribution channels, and build long-term relationships with partners and customers.
Beauty Is In the Eye of the Beholder

When ‘great’ content from vendors isn’t doing it for buyers


Categories:

    DATA BUYER COMMUNITIES PERFORMANCE SALES REPORTING

Do More Than Just ‘Get Lucky’
Partner programmes beyond quarterly ’one and done’

Categories:

    DATA BUYER COMMUNITIES PERFORMANCE STRATEGY

It’s Not You, It's Me

When buyers don’t ‘get you’, find a community that will


Categories:

    DATA CONTENT BUYER COMMUNITIES PERFORMANCE

Click Tease

Don't waste my Sales Rep's time


Categories:

    DATA BUYER COMMUNITIES PERFORMANCE

When buyers just aren’t ‘that into you’

What happens when you don’t stay in touch


Categories:

    DATA BUYER COMMUNITIES PERFORMANCE STRATEGY

Relationships, not Quick Flings

The importance of staying in touch with buyers 


Categories:

    DATA BUYER COMMUNITIES PERFORMANCE SALES REPORTING

When winning their heart means a date in their diary

It takes more than luck, hope and a LinkedIn post


Categories:

    DATA BUYER COMMUNITIES PERFORMANCE SALES REPORTING

Get serious, stop trying your luck

Demand Engine for more than 5 times ROI 


Categories:

    DATA BUYER COMMUNITIES PERFORMANCE SALES REPORTING STRATEGY

Why your pipeline's starving

Perhaps what you've always done is no longer a strategy


Categories:

    DATA STRATEGY FIRST CONTACT SALES REPORTING PERFORMANCE

Getting Buyers to Swipe Right

Because conversion is where the magic happens


Categories:

    DATA PERFORMANCE SALES REPORTING BUYER COMMUNITIES FIRST CONTACT CONTENT S

Get Your Coat, You've Pulled

Everything you’d need from a demand programme. Done.


Categories:

    DATA PERFORMANCE SALES REPORTING CONTENT STRATEGY

Clicks are a compliment

A meeting is the start of something bigger


Categories:

    DATA BUYER COMMUNITIES PERFORMANCE FIRST CONTACT

What did your marketing budget buy you?

A Series of Guides designed for sales and marketing leaders to help affirm, validate and question what they get for your their money


Categories:

    STRATEGY

Maximising ROI from MDF Investment

Top 10 Challenges and How to Overcome Them


Categories:

    STRATEGY

Making Friends with Benefits

As with most things in life, timing is everything.


Categories:

    SALES SALES REPORTING

What marketing attribution means to the sales number

The considerations and challenges when calculating a true cost per lead


Categories:

    PERFORMANCE CONTENT MARTECH

A Buyer and a Seller Walk into a Bar

With focus firmly on budgets and planning for 2025, events understandably feature heavily.  Yet ROI on events continues to fall into question.  How can this be changed?


Categories:

    EVENTS

Creating enough 'Low Hanging Fruit'

Building a constant supply of leads throughout the seasons to feed hungry sales teams


Categories:

    PERFORMANCE GUARANTEES SALES REPORTING STRATEGY

Lasting Relationships, not Quick Flings

A true tale of building relationships and trust for sales in the long-term


Categories:

    BUYER COMMUNITIES EVENTS

How poor data slowly drains profits

If your pipe is leaky the first place you look probably isn't your data


Categories:

    DATA

Strengthening Vendor-Partner Dynamics

Adapting to modern B2B buyer behaviour


Categories:

    STRATEGY

The importance of logic and purpose in storytelling

How this killer combination tells your brand story to achieve better sales outcomes.


Categories:

    CONTENT

Partner Angst: Where's my MDF?

9 reasons why you may be one of the many partners missing out


Categories:

    STRATEGY SALES REPORTING PERFORMANCE GUARANTEES

From Buttered Paws to Brew Dog

The art of transforming MQLs to SQLs


Categories:

    SALES REPORTING PERFORMANCE GUARANTEES FIRST CONTACT

Cupcake? No thanks, I'm on a diet.

How resisting the temptation to force-feed buyers and sales teams before they're ready will lead to warmer conversations


Categories:

    SALES REPORTING FIRST CONTACT

Breaking down barriers to success

Uniting Marketing and Sales by Adapting to the Evolution in B2B Buyer Behaviour


Categories:

    STRATEGY SALES REPORTING BUYER COMMUNITIES

De-risking Demand and Lead Gen

(with a bit of help from the cat)


Categories:

    STRATEGY STRATEGY

Getting It Right for Buyers and Sellers:

Honest Information, Smart Marketing, and Sales Support on Tap


Categories:

    BUYER COMMUNITIES

Sales growth through partners

Solving the top 10 challenges


Categories:

    STRATEGY PERFORMANCE GUARANTEES

Sales Days vs. Marketing Days

Seizing every moment the 24 Hr day has to offer 


Categories:

    STRATEGY MARTECH

Matchmaking in the Marketplace - Cultivating Buyer Relationships for Mutual Reward

Cultivating Buyer Relationships for Mutual Reward


Categories:

    BUYER COMMUNITIES

Community-based marketing and its role in reporting buyer intent

Community-based marketing (CBM) is increasingly becoming the bedrock for robust sales pipelines


Categories:

    BUYER COMMUNITIES

Where's my ROI? And Other MDF Conundrums

Improve performance by up to 50%


Categories:

    SALES REPORTING STRATEGY PERFORMANCE GUARANTEES

Part 1: What did your marketing budget buy you? The true cost of demand creation and measuring ROI

Part 1: The true cost of demand creation and measuring ROI


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Part 6: What did your marketing budget buy you? Sophisticated MarTech to supercharge sales and marketing

Part 6: Sophisticated MarTech to supercharge sales and marketing


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Part 7: What did your marketing budget buy you? A Complete Go-to-Market with Accountability Baked In

Part 7: A Complete Go-to-Market with Accountability Baked In


Categories:


Know your CISO

The key to tailoring decision maker content


Categories:

    STRATEGY BUYER COMMUNITIES

Contentious state of lead generation

When is a lead not a lead, who should be responsible and accountable for creating them and other questions you may need answering


Categories:

    LEAD GENERATION

When’s a high-intent lead not a high intent lead?

In an effort to “get rich quick”, businesses can be tempted to buy leads that are showing a high-intent to purchase. These may show intent in a category of products, or even are researching particular brands, but these are very different to what we would deem a high-intent lead ready for sales progression.


Categories:

    STRATEGY DATA MARTECH SALES

Money's just the start for a start-up

6 key things to get right when entering a new market


Categories:


In or Out?

The pros and cons of insourcing and outsourcing any aspect of lead generation


Categories:

    STRATEGY SALES REPORTING

MQL’s and The Emperor’s New Clothes

A modern fairytale of demand creation


Categories:


Intent data, friend or foe? A cautionary tale

Used wisely it will enhance the performance of any sales team, if not, it could turn out to be an expensive mistake.


Categories:

    DATA