In today's fast-paced world, it's not just about making a sale—it's about building a relationship with buyers for the long term.
While the avenues of marketing are vast, shoring up a consistent pipeline of "low-hanging fruit" is important for sales teams if they're to hit their revenue numbers.
Directing your budget towards a community of engaged buyers who are actively seeking information to support purchasing decisions, offers a higher return on investment than most.
Because it's a richer source of information than any other single-brand programme, buyers happily return week after week. Not only do brands gain a deeper understanding of your buyer’s journey and their level of intent, but it also fosters relationships that can translate into sustained revenue streams.
Part 3: Access to a community of engaged buyers
This series is intended for sales and marketing leaders responsible for marketing budgets and the subsequent return on investment they should expect from increased sales.
We aren’t suggesting it will give you all the answers today, because every business is different. What we do hope is it will help you determine where things can be improved to achieve growth and consistent ROI on marketing spend in your business.
What you’ll be thinking about
- A modern buyers’ journey
- Giving them what they need
- The importance of 52 weeks
- Less skips, more clicks
- Gauging intent
- Better informed sales conversations
Book a Demo
If you need to do this in time for a solid start to 2024, now’s the time for us to demonstrate how we can light up demand creation with Market Activation™, a single and robust programme designed to add value to marketing and sales teams, maximise budgets and deliver a consistent run rate of actionable leads.
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