In the Technology sector strong networks drive success—many of the most effective professionals have spent years cultivating them through lunches, dinners, and targeted events. But scaling that relationship-building digitally, especially across new markets, is a different challenge as the way buyers like to engage has changed.

So, we listened. We spoke with prospects, clients, and IT Buyers in focus groups to understand what works—and what doesn’t—when engaging in this way. After refining our approach and working with some incredible customers, we’ve built a community-led demand creation solution as a managed service.

It’s proven, referenceable, and continuously evolving to deliver real value to all involved.