For sales and marketing leaders with a direct go-to-market model.
Buyers prefer to self-serve before engaging, while sellers focus on quarterly goals. Aligning these expectations is key to success. Whether you're a tech start-up seeking a scalable, cost-effective strategy or an established business exploring new market routes, this all-in-one program is designed for growth. It will amplify your brand and generate leads by connecting you with a community of senior IT and security leaders, in a dedicated micro-community that delivers high-intent leads for sales action.
Market Activation™: Built for Success
Buyer community-driven, sales and marketing aligned for scalable success in regions, markets and verticals.
Every step is clearly defined and continuously measured, providing complete visibility and alignment with goals.
An expert team ensures consistent content creation and delivery, using data insights to refine messaging and enhance performance.
A focus on high-intent MQLs means motivated and efficient sales teams having more informed conversations with better outcomes.
Experienced BDRs are on hand skilled in using brand aligned data delivered in your dedicated Sales Portal. Choose to use ours, or we can train yours.
De-risked, high-return outcomes that consistently deliver impressive ROI and low CPL, even when scaling across multiple markets, ensuring long-term success.
Highly repeatable by adding more ICPs, tailored messaging and sequencing. Everything else is already built, tested and ready to go.
Access a highly skilled team, razor focused on the success your programme. No need for additional overheads or associated costs.
A Proven Methodology for Engagement
Whether your objective is to attract buyers through the communities MYREDFORT, The Cloud Community, or to establish partnerships via ecosystems like TechSellers, success lies in an integrated approach.
Combining advanced tools, rich data insights, and targeted strategies enables you to turn communities into engaged and high-performing sales pipelines.
Market Activation Overview
Demand-as-a-Service™ is a fully managed, plug-and-play service which offers all the essential components of a modern-day go-to-market.
Whether you’re attracting new buyers, recruiting or enabling channel partners, this one programme is flexible enough to offer existing teams an established channel to market, or take as a standalone service.
It includes all the necessary Enterprise grade skills, resource technologies needed to create robust sales pipelines in today’s world.
You will achieve greater economies of scale and be more competitive at a fraction of the cost it would take to do it all in-house or using siloed outsourcing.
