For sales and marketing leaders with a direct go-to-market model.
Buyers prefer to self-serve before engaging, while sellers focus on quarterly goals. Aligning these expectations is key to success. Whether you're a tech start-up seeking a scalable, cost-effective strategy or an established business exploring new market routes, this all-in-one program is designed for growth. It will amplify your brand and generate leads by connecting you with a community of senior IT and security leaders, in a dedicated micro-community that delivers high-intent leads for sales action.
Market Activation™: Built for Success
Buyer community-driven, sales and marketing aligned for scalable success in regions, markets and verticals.
Every step is clearly defined and continuously measured, providing complete visibility and alignment with goals.
An expert team ensures consistent content creation and delivery, using data insights to refine messaging and enhance performance.
A focus on high-intent MQLs means motivated and efficient sales teams having more informed conversations with better outcomes.
Experienced BDRs are on hand skilled in using brand aligned data delivered in your dedicated Sales Portal. Choose to use ours, or we can train yours.
De-risked, high-return outcomes that consistently deliver impressive ROI and low CPL, even when scaling across multiple markets, ensuring long-term success.
Highly repeatable by adding more ICPs, tailored messaging and sequencing. Everything else is already built, tested and ready to go.
Access a highly skilled team, razor focused on the success your programme. No need for additional overheads or associated costs.
A Proven Methodology for Engagement
Whether your goal is to attract buyers through communities MYREDFORT or The Cloud Community, or to establish partnerships via ecosystems like TechSellers, success lies in this integrated approach.
Combining advanced tools, rich data insights, and targeted strategies enables you to turn communities into engaged and high-performing sales pipelines.
Infographic: Creating certainty in lead pipelines
The simple truths may be hard to face, but ifyou’re suffering from lacklustre pipelines there’s6 reality shifts that will help you fly in 2025.
For more information and a live demonstration of lead progression and pipeline visibility, please book some time with us to show you.
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