For Sales and Marketing leaders wishing to take ownership of Partner Recruitment.

Not every vendor is ready for Distribution and some never include it in their go-to-market strategy. At the same time, not every partner has ambitions to grow despite having strong market audiences and connections. Finding the perfect match is key to successful sales.

For those seeking a hands-on sales channel approach, our engaged partner communities give vendor teams access to business leaders in the channel focused on boosting their services and revenue.  This proven solution identifies, engages and recruits partners with the option to extend activity to buyer demand generation as part of a comprehensive channel enablement strategy.

Market Activation™: Built for Success

Guaranteed results
Discover potential partners looking for technology solutions to complement portfolios across regions, markets, and verticals.
Full Transparency
Every step is clearly defined and continuously measured, providing complete visibility and alignment with goals.
Precision Execution
Flawless, co-branded implementation ensures consistency and efficiency across all outreach channels, so partners can focus on sales instead of execution.
Data-Driven Decisions
A community environment backed by insights into behavioural and intent insights offers visibility, suitability and appetite for solutions.
More Conversions
Focus on high-intent MQLs means optimisation of channel sales resources, more informed conversations with better outcomes.
Focused Calling
Smooth transitions between marketing activity and sales channels ensure no opportunity is wasted, and every lead receives the attention it deserves.
Pipeline Certainty
De-risked, high-return outcomes deliver high ROI and low CPL, especially when scaling multiple markets.
Highly Skilled Team
Access a highly skilled team, razor-focused on the success of your programme. Everything is included with no additional overheads or associated costs

Communities Create Deeper Sales Engagement

A Proven Methodology for Engagement

Whether your objective is to attract buyers through platforms like MYREDFORT or The Cloud Community, or to establish partnerships via ecosystems like TechSellers, success lies in an integrated approach.

Combining advanced tools, rich data insights, and targeted strategies enables you to turn communities into engaged and high-performing sales pipelines.

Communities offer more than just a way to engage—they fortify your customer brand’s role as a trusted leader, transforming connections into real pipeline performance and never lose sight of a lead.

Communities form just part of a robust methodology required to take account of modern buyer behaviours, whether they are end user or partners. 

Ask us how to join ours!

 
>Market Activation Overview Download 2.60 MB

Market Activation Overview

Demand-as-a-Service™ is a fully managed, plug-and-play service which offers all the essential components of a modern-day go-to-market.

Whether you’re attracting new buyers, recruiting or enabling channel partners, this one programme is flexible enough to offer existing teams an established channel to market, or take as a standalone service.

It includes all the necessary Enterprise grade skills, resource technologies needed to create robust sales pipelines in today’s world.

You will achieve greater economies of scale and be more competitive at a fraction of the cost it would take to do it all in-house or using siloed outsourcing.