At the heart of our Market Activation™ programme is community-led buyer engagement.
We create professional micro-communities tailored to your brand, putting buyers’ needs first and responding dynamically to their actions. This approach builds lasting relationships, turning every interaction into an opportunity for sustained growth.
Balancing the needs of buyers
Buying decisions are rarely straightforward. They’re influenced by diverse groups within businesses, each with distinct priorities that are often only revealed over extended cycles. They increasingly seek to be well-informed before they engage, turning to trusted spaces where they can explore, consider and learn without pressure.
With the needs of sellers
Quarterly sales cycles do not align with buyer journeys. Participation in community space allows you to build long-term connections ensuring you’re top of mind when buyers are ready to take the next step into meaningful dialogue. A quarterly focus becomes less important with a robust pipeline of leads that you'll never lose sight of. Sales teams are more productive because they call when the time is right, with greater insights into the relationship over time which means more informed conversations.
Communities create a win-win
Communities offer an ideal environment for this. They provide a platform for knowledge sharing, fostering trust whilst allowing buyers to interact at their own pace.
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Regularly engaging buyers in UK, EMEA and the US
MYREDFORT: For Cybersecurity Buyers
A thriving community of tens of thousands of IT and Security professionals, MYREDFORT is a trusted space where cybersecurity buyers can connect with peers, share insights, and stay informed about the latest trends and technologies. Whether you’re looking to position your solutions in front of engaged decision-makers or foster meaningful conversations around security challenges, MYREDFORT delivers unparalleled access to the right audience.
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The Cloud Community: For Cloud Technology Buyers
Built specifically for cloud technology buyers, The Cloud Community creates a dedicated space for exploring innovations, connecting with providers, and understanding how cloud solutions address today’s business challenges. We’ve developed this community to help you build relationships with buyers, partners, and other stakeholders in a collaborative and insightful environment.
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TechSellers: For the IT Channel
TechSellers is a dynamic hub for the IT channel, connecting vendors, partners, and suppliers in a space designed to foster collaboration. Vendors can find partners to expand their reach, partners can discover new technologies to drive growth, and suppliers can position themselves to meet the needs of this vibrant ecosystem. TechSellers is where connections turn into opportunities and innovations take flight.
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