For sales and marketing teams in distribution businesses
To drive growth and meet revenue goals, demand creation must be buyer-centric, with full visibility into complex journeys. Success now hinges on owning direct relationships with buyers - traditional approaches are no longer enough. Ambitious Distributors will seize the opportunity to take advantage of new revenue streams through enhanced programmes and improved sales conversions.
Market Activation™: Built for Success
Additional revenue streams that generate measurable GTM success through optimised vendor/partner sales and marketing programmes.
Definition of vendor ICPs, alignment with partner relationships, engaged buyer communities and market-wide data are leveraged for growth.
Support teams with a flawless, co-branded implementation that ensures consistency and efficiency across all outreach channels.
Leverage partner relationships in our community environment backed by insights into behavioural and intent insights.
Smooth transitions between marketing and sales channels ensure no opportunity is wasted, and every lead receives meaningful follow-up.
One portal view shared by stakeholders, channels and vendor sales means no one loses sight of leads.
Control over all key components ensures measurable results are delivered for long-term growth and validation of the investment.
Any any market or region and can be used for partner recruitment, enablement and demand creation.
A Proven Methodology for Engagement
Whether your objective is to attract buyers through the communities MYREDFORT or The Cloud Community, or to establish partnerships via ecosystems like TechSellers, success lies in an integrated approach.
Combining advanced tools, rich data insights, and targeted strategies enables you to turn the added value communities bring into engaged and high-performing sales pipelines.
Infographic: Creating certainty in lead pipelines
The simple truths may be hard to face, but ifyou’re suffering from lacklustre pipelines there’s6 reality shifts that will help you fly in 2025.
For more information and a live demonstration of lead progression and pipeline visibility, please book some time with us to show you.
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