Offering effective buyer-centric demand creation services requires full visibility of complex journeys throughout the entire process to deliver against revenue goals.

Playing a vital role in creating growth for vendors and partners requires direct relationships with buyer audiences. Traditional thinking doesn’t cut it.

Market Activation™: Built for Success

Guaranteed results

Additional revenue streams that generate measurable GTM success through optimised vendor/partner sales and marketing programmes.

Strategic Targeting

Definition of vendor ICPs, alignment with partner relationships, engaged buyer communities and market-wide data are leveraged for growth.

Precision Execution

Support teams with a flawless, co-branded implementation that ensures consistency and efficiency across all outreach channels.

Data-driven Decisions

Leverage partner relationships in our community environment backed by insights into behavioural and intent insights.

Focused Calling

Smooth transitions between marketing and sales channels ensure no opportunity is wasted, and every lead receives meaningful follow-up.

Visibility and transparency

One portal view shared by stakeholders, channels and vendor sales means no one loses sight of leads.

De-Risked Investment

Control over all key components ensures measurable results are delivered for long-term growth and validation of the investment.

Communities Create Deeper Sales Engagement

A Proven Methodology for Engagement

Whether your objective is to attract buyers through the communities MYREDFORT or The Cloud Community, or to establish partnerships via ecosystems like TechSellers, success lies in an integrated approach.

Combining advanced tools, rich data insights, and targeted strategies enables you to turn the added value communities bring into engaged and high-performing sales pipelines.

 
>Infographic: Creating certainty in lead pipelines

Infographic: Creating certainty in lead pipelines

The simple truths may be hard to face, but ifyou’re suffering from lacklustre pipelines there’s6 reality shifts that will help you fly in 2025.

For more information and a live demonstration of lead progression and pipeline visibility, please book some time with us to show you.

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