Selling via a sales channel isn't without its complexities. Not only do you have the same challenges of managing buyers through sales cycles, you also need partners to maintain focus beyond the quarter to avoid investment and effort being wasted.
Market Activation comes with everything included
From strategy and execution to ensuring a smooth handoff to sales, every element must align perfectly, remain visible for stakeholders and be 'always-on' to generate results. It is flexible enough to scale with you as you expand markets and partner numbers.
This comprehensive approach ensures every step of your lead generation process and MDF programme is optimised and aligned for success.
Results Guaranteed:
Because we can.
We identify the right ICPs from our already engaged buyer communities along with additional whole of market data to define those in your bespoke brand micro-community. Leverage partners and their customer relationships to grow your market at scale.
Drive Higher ROI:
All data included so we can focus on audiences primed for conversion by channel partners.
Flawless and creative implementation of lead generation tactics ensure consistency and efficiency across all outreach channels, meaning we continually execute on behalf of partners so they don't have to.
Make Data-Driven Decisions:
Use behavioural markers identified through enterprise-grade MarTech to refine outreach and assure optimal buyer engagement
Smooth transitions from marketing to sales, ensure no opportunity is lost and every lead gets the attention it deserves.
Optimise Sales Resource:
More informed sales conversations mean highly measurable MDF investments.
We prioritise high-quality, high-intent leads so sales teams optimise their effort by only having informed conversations. No more cold calling!
Rigourous lead scoring:
Combining industry standard metrics and unique client requirements mean sales teams focus only on high-intent leads ready for conversion.
Our results speak for themselves. We are able to stand behind the results we agree from the start because we are in control of all the vital components. You can trust that your investment in lead generation will deliver measurable results and long-term growth.
Typical:
Never losing sight of a lead means 500%+ ROI, Av. £45 CPL
Scaling to new markets or verticals doesn't mean it costs you the same all over again. Our programmes are highly repeatable to ensure your ROI is optimised wherever you go or how many partners you include in the process.
We go where you go:
The majority of our customers are in UK and EMEA, but we also have clients in the US. It's all about the data, the rest takes care of itself!
Our team are all specialists in their fields and you have access to all of them when needed to guarantee the success your programme.
Everyone plays their part:
Strategists, content planners and schedulers, writers, creatives, digital marketing & social media, events managers, BDRs
A single point of contact makes engagement with us easy.
A Proven Methodology for Engagement
Whether your objective is to attract buyers through the communities MYREDFORT or The Cloud Community, or to establish partnerships via ecosystems like TechSellers, success lies in an integrated approach.
Combining advanced tools, rich data insights, and targeted strategies enables you to turn the added value communities bring into engaged and high-performing sales pipelines.
Infographic: Creating certainty in lead pipelines
The simple truths may be hard to face, but ifyou’re suffering from lacklustre pipelines there’s6 reality shifts that will help you fly in 2025.
For more information and a live demonstration of lead progression and pipeline visibility, please book some time with us to show you.
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