For sales and marketing leaders with a channel go-to-market model.

Selling through a sales channel isn’t just about managing buyers through complex sales cycles – it’s about keeping your partners engaged beyond the quarter. Abandoning leads too soon means losing access to valuable relationships with their customers, resulting in a significant loss of effort and investment. Stay focused and build long-term connections to maximise the full potential of your partnerships.

Market Activation™: Built for Success

End-to-End Methodology

Maximise investment by creating buyer-driven, channel-aligned success across regions, markets, and verticals.

Full Transparency

Every step is clearly defined and continuously measured, providing complete visibility and alignment with goals.

Precision Execution

Flawless, co-branded, managed, implementation ensures consistency and efficiency across all mediums.

Optimise Sales Resource

Smooth transitions between marketing and sales ensures no opportunity is wasted and investment is measurable.

Data-Driven Decisions

Prioritisation of high-quality, high-intent leads so sales teams can focus on informed conversations, not cold calls.

Transparency

Visibility of leads for all stakeholders. Control over all key components assure measurable results are delivered for long-term growth.

Accountability

We take responsibility for delivering against jointly agreed goals which typically achieve 500%+ ROI at an average £45 per lead.

Economies of Scale

Highly repeatable programme designed to build joint brand loyalty and demand in any sector, region, or market.

Communities Create Deeper Sales Engagement

A Proven Methodology for Engagement

Whether your objective is to attract buyers through the communities MYREDFORT or The Cloud Community, or to establish partnerships via ecosystems like TechSellers, success lies in an integrated approach.

Combining advanced tools, rich data insights, and targeted strategies enables you to turn the added value communities bring into engaged and high-performing sales pipelines.

 
>Infographic: Creating certainty in lead pipelines

Infographic: Creating certainty in lead pipelines

The simple truths may be hard to face, but ifyou’re suffering from lacklustre pipelines there’s6 reality shifts that will help you fly in 2025.

For more information and a live demonstration of lead progression and pipeline visibility, please book some time with us to show you.

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