Buyers are attracted to our communities because they're of value to them.
They're provided with information on a range of technologies in an impartial environment where they can “self-serve” on anything that's relevant to them.
Their purpose drives interest and engagement
A content review at the start of the programme identifies the assets needed to establish intent. It can be yours, ours, your sales channel's or a combination.
Content is delivered via multiple channels. Buyer engagement is measured using intent markers and is reported throughout the programme. This intelligence is used to inform sales conversations.
We leave the one-click wonders alone
An initial visit may or may not progress further, but it’s too early to engage the sales team for a one-click wonder. Our job is to encourage individuals to return and demonstrate further interest in the subject.
We offer real-time visibility of all activity to our clients via our technology and reporting platform.
High-performance sequencing informs better sales conversations
Our sequencing of content in this way is designed to trigger intent markers with the purpose of progressing buyers to the point they want a sales conversation.
We use tried and tested methodology and sweat the assets, making the best use of them for multiple members of buyer groups in the target organisation. This is a powerful programme for clients taking an Account Based Marketing (ABM) approach.
The right content, delivered to the right place at the right time has formed the basis of many thousands of warm sales conversations for our clients.