Because the internet offers a wealth of information, these buyer groups “self-serve” by researching what products and services do for them. Typically buyers have already made a decision on a technology purchase before they get to speak to a seller. This means content has to work harder if it’s being used to drive sales engagement.
Buyers don’t behave in a linear way. Sales and marketing teams can’t either any more. Even if you have elements of our service in-house, Market Activation™ offers a managed, programme-based approach with SLAs that make us accountable for results.
We determine that every interaction is human. No vanity measurement of machine tracked engagement is included in the metrics we deliver.
Every digital engagement, dwell time on content from awareness through to engagement is reported.
Open the conversation with full knowledge of what buyers have engaged with over time, not just a single click in time.
Use the information to develop lasting relationships not quick flings, for improved conversion ratios.
A sophisticated technology stack is the brain that sits behind the beating heart of marketing creativity. We can use your content or ours, but the results will be there for everyone to see.
We’re able to apply economies of scale to everything we do which means having access to MarTech expertise, software licenses, skills and resource from data analysts, content producers and event managers.
Automated Channel Management™ offers the ability to amplify your brand and ROI through your sales channel and deliver a great return on your investment in MDF.