There are many advantages with a 2-tier channel model, not least the extra sales effort and existing relationships partners bring to the party.
Know that your brand is being presented to customers and prospects on a regular basis using our fully-managed demand creation programme. Everything needed to manage lead progression and deliver informed sales conversations with buyers who have demonstrated intent
Channel enablement that delivers guaranteed ROI at a lower cost per lead
Everything that’s great about Market Activation™ is extended via Automated Channel Management for vendors or distributors wishing to support one to many partners. This modern programme manages all the components required to inspire and inform sales teams and optimise their performance.
Critically, it offers all stakeholders full visibility throughout the entire process, enabling your channel managers and marketing teams to track and measure in a live environment.
1. Partner data management
Leverage customer and prospect relationships so both parties benefit from the community environment.
Fully managed and compliant use of their data.
2. More eyes on content
Know customers and prospects are reading about you on a regular basis.
Also know those that engage are responding to intent-markers automated through our MarTech.
3. Better informed sales conversations
No starting from cold. Prospects with high-intent engagement are pushed to partners as they evolve.
Be part of the conversation by developing lasting relationships, earlier in the buying cycle.
4. Watch pipeline develop real-time
All engagement is tracked and lead progression is reported in our portal.
Our CRM can be integrated with most market leading systems for onward sales conversations
5. Better performing MDF programmes
Visibility of performance is available throughout the programme whether it’s quality of content, campaign performance or sales follow up, it’s there for all to see.
Because we manage the process from end-to-end we are able to offer performance guarantees and SLAs
Automated Channel Management™ Solution Brief
Some more detail about how we approach demand generation with your channel partners to deliver outstanding results.
For more information and a live demonstration of lead progression and pipeline visibility, please book some time with us to show you.
Get in touch
You can follow these links to our community sites here MYREDFORT and The Cloud Community, but they’re only half the story.
If you’d like a demonstration of how we drive lead progression and report for sales enablement you’ll need to request a callback by completing this form.
