Community-based marketing (CBM) is a relatively new ‘buzz’ for many businesses in the IT Channel, but it’s a key component in building relationships with technology buyers to facilitate demand creation.

Through our communities, we help sellers build long-term relationships with buyers who want to hear about technologies that solve their problems. 

Give buyers the answers they need

The answers come from established technologies, new technologies, niche technologies, me too technologies, cheaper technologies, and cloud technologies, which contribute content to be used in our impartial environment. 

Be part of their decision-making early on

Wherever buyers are in their decision-making journey we help them towards their next step.  As a seller, we help you identify buyers looking for solutions and build relationships for the long term with prospects, and customers who want to know more about your brand.

Intent markers report what they’re looking for

We’ll tell your story to engaged buyers by building your presence and managing your outreach to our community.  We’ll track engagement, and offer forensic reporting using intent markers, pipeline visibility and ROI reports delivered from a single, easy-to-understand, dashboard.

Intelligent demand creation at scale

Our communities sit at the heart of our Market Activation™ programme and facilitate communication and engagement with buyers at scale.  This is delivered as a managed service for any business wishing to amplify its brand and create demand, whether for themselves or groups of key partners.

See them in action