Arguably, Distribution has the most difficult job in the channel.
Customers are three-fold; vendors, partners and their customers - and some now run end user campaigns to add value to their own channel. The knock on effect is that to create systems, processes and resource to give 100% capability and visibility are both challenging and expensive.
Offering managed technology services to buyers is becoming commonplace and a great revenue source for the channel, why not differentiate even further with "market-making" ?
Some of the key benefits to offering a seamless, end to end lead generation service with 100% visibility, guaranteed:
- Support established vendors with teams offshore looking for knowledgeable representation in the local market
- Help new vendors and resellers starting out and looking to establish their brand where they need multi-disciplined sales and marketing resource backed by multi-touch routes to market
- Some work through established channels, some prefer to build their own
- Offer 100% transparency, analytics and accountability for any activity - using MDF or otherwise - across all activities and participants.
- Stay engaged with your own reseller community and attract new
The answer Amigo? Multi-disciplined resource, automated systems and analytics as an end-to-end managed service.
