For Chief Marketing Officers (CMOs), marketing investment presents exciting opportunities. Even if every strategy doesn't immediately show up in revenue, it's planting seeds for long-term brand equity, laying foundations for future returns.
The immense potential of marketing investment lies in its dual ability to envision the future whilst boosting current sales pipeline.
Whether direct or in the channel, for Sales Leaders responsible for delivering the number, it’s also layered with complexities that can be tarnished by their fatigue with the lead process. Especially when they’re asked to action leads that simply aren’t ready.
Disparate outsourced elements only serve to fragment operations further, as is the well- documented disjoint between marketing and sales teams that can hamper sales outcomes occurs in many businesses.
This series sheds light on particular stress points in the demand creation process and offers a positive formula for guaranteed successful outcomes from marketing investment.
