Value and Results - Are you getting enough?

Everywhere you look, businesses are re-evaluating. This is accelerating change for many, not least for those who invest in demand generation.

Those responsible for growing revenues could do with an energised and differentiated approach. Everyone is trying to determine what they can do better in the face of increased growth targets and decreasing performance.

What are we talking about here? Pretty much every business allocates budget to support sales growth which raises two questions

What do you get for it? - the value
What do you get from it? – the result

No-one sets out to waste money and this isn’t a lesson in how to beat up your sales and marketing teams – we sit firmly in their corners. But there is much waste in what is a very expensive process – demand generation.

Understand our approach by watching our short video

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