26 September 2019, London….The Amigos Network today announced the launch of the only business offering an end-to-end Managed Market-Making service delivering a seamless solution for better business development. It’s multi-disciplined resource for content creation and delivery has enterprise-grade technologies at the core, and analytics at every step of the way. All this for a single monthly fee, backed by individual customer SLA’s that ensure high performance standards.
The managed market-making service comprises 4 key elements that are core to the success of modern businesses:
Business Readiness – strategic planning for making new and developing existing, markets
Systems and analytics – joined up technology for increased efficiency, transparency and market intelligence, which means no gaps in the hand-off process to third parties
Campaign creation and execution – messaging, creativity and end-to-end management
Lead Development – Development of buyer relationships from inception, through the sales and marketing stages and continuing for the lifetime of the relationship
Co-founded by Max Sherwood and Shelley Hirst in 2019, having had extensive experience in the industry running their own individual business and marketing consultancies. They’re joined by Steven Grosvenor, who brings in-depth systems and technology integration skills for sales and marketing functions.
The IT channel is a complex place, with sellers adopting a range of business strategies to engage with buying audiences.
Max said “we’ve spent months researching buyer opinions, asking them how they feel about our industry’s sales approach, and have been astonished at times with what they’ve said”. He went on to say “the more negative comments are caused by short-term tactical engagement, or in the case of MDF investment, a quarterly based approach where only ‘one and done’ activity takes place. This is a turn-off to potential buyers who expect more from sellers, and a far less frenzied approach”.
Shelley went on to say, “our own day-to-day experience demonstrates that, whilst many established businesses in the IT channel have sophisticated systems and their own resource in-house, this capability is often beyond the reach of others. Our service offers a simple, 4-step process and a single monthly fee, for everything an ambitious company needs for serious market-making”
About The Amigos Network
Our vision is to bring the community of buyers and sellers together for mutual reward and where relationships are earned, not forced.
We offer ambitious businesses access to professional, multi-disciplined resources and enterprise grade systems, as a managed market-making service to engage buyers and highten brand perception. We have performance based SLA’s that guarantee results and a bespoke analytics dashboard offers absolute transparency at every step of the way. This is the amigos network.
We’re also building a resources hub so the buying community can access a vast array of resources and content from every imaginable source, in whatever way they prefer. This is uniquely profiled and delivered, based on personal preferences. Because buyers can choose who their friends are, this is called myamigos and will be launching early in 2020.