Monday, June 02, 2025 by Shelley Hirst

You know what you want to happen. You’ve got a plan. Maybe you even have the tools.

But without the people to run the playbook, nothing moves.  So buyers forget where you are, and sales teams have empty calendars.

The events season comes around, and everyone’s focused on making it great. Campaigns stall. Content calendars go dark. Sales doesn’t get what they need. And the impact you were aiming for? It never shows up.

Not because the ideas are wrong. But because the team’s too small, too stretched, or doesn’t exist.  To fix it you’re likely to be managing lots of agencies that take up swathes of time.

The team and demand engine you don’t have, but need.

If you wanted to match our output internally, here’s what you’d be hiring:

  • A demand strategist
  • A content writer who knows B2B tech
  • A designer to build and repackage assets
  • An outreach specialist with sales sensibility
  • An enterprise-grade tech stack including sales reporting
  • An analyst to track what’s working and rectify what’s not
  • A coordinator to keep it all moving

Now think about the time and cost of that. Or, just plug your team into what we already built.

We become your demand team

Our model is built for organisations that need momentum without bureaucracy. Whether you’re a vendor launching into new territory or a partner looking to scale fast, we bring:

  • A warm community of buyers ready to listen
  • Speed to execution
  • A managed path from content to conversation
  • Guaranteed ROI of 500%+ that comes with SLAs

And you still get to steer it, we just make it happen.

No more piecing it together

Amigos is no ordinary agency.  We are not there to be one of many unaccountable suppliers that burn budget and can’t stand by their results.  When you use a freelancer here, a repurposed asset there, an internal team picking up the scraps. It’s clunky. It’s inconsistent. And it’s not scalable.

We run a clean system and process backed by people that have done your job and which :

  • Aligns around measurable objectives
  • Operates across the full funnel
  • Drives activity week after week

There’s no pause, no stall, no “we’ll get to that next month.”

What you stop doing

When you work with us, you stop:

  • Managing agencies with misaligned incentives
  • Briefing freelancers who don’t get the industry
  • Stressing over tech stack configuration just to run a simple campaign

And you start seeing real demand creation show up in your calendar.

 

Frequently Asked Questions

How does Market Activation differ from Demand Generation?
Demand Gen builds broad awareness and interest over time (e.g., whitepapers, webinars).
Market Activation identifies in-market buyers (via intent data, behavioural signals) and immediately engages them with tailored outreach (nurture tracks, one-to-one advisor sessions, community invites).
Market Activation talks about “Demand-as-a-Service”? What’s included in this?
Engagement Engine: Continuous, multi-channel publishing (articles, webinars, newsletters) to sustain interest
Demand Engine: Targeted outreach (email, ads, sponsorships) that scores clicks → qualified leads → sales-ready appointments.
Performance Dashboard: Real-time visibility into open rates, CTOR, CPL and lead progression via our online sales portal.
What role does The Amigos Network play in Market Activation?
Early Detection: Community discussions surface real-world challenges and project signals before formal RFPs.
Content Amplification: Thought leadership shared in The Amigos Network drives deeper engagement and social proof.
Peer Validation: Prospects get candid feedback from peers on your solutions, shortening the evaluation cycle.
Pipeline Catalysis: Warm introductions and referral paths within the community fuel high- intent conversations.
How do B2B communities like The Amigos Network fit into the sales process?
  • Top-of-Funnel: Build credibility through community content and events.
  • Mid-Funnel: Leverage peer case studies, expert Q&As, and live demos to answer deep technical questions.
  • Bottom-of-Funnel: Invite high-intent members to advisory councils or private 1:1 sessions, often the final nudge before purchase.
How does The Amigos Network create Intent Data?
  1. Interesting content: We originate, curate, and syndicate different types of content we know our audiences want to engage with and tell them it’s there.
  2. Sponsored content: We use sponsored content to drive engagement with individual brands.
  3. Promotion: We promote that content via multiple channels such as email, social media, YouTube, and so on.
  4. Identification: We ingest company-level engagement signals and combine it with known contacts that may be researching key topics.
  5. Segmentation: Members are bucketed by level of intent (high, medium, low) plus ICP fit and company size.
  6. Activation: High-intent members receive prioritised community invitations (events, focus groups, product deep-dives) to accelerate deals.
Is buying intent data worth it when you’re part of The Amigos Network?
Yes, if you blend purchased intent data with community signals and nurture streams, it makes a powerful mix, but it is not necessary for this programme.
  • Purchased data highlights who’s in-market.
  • Community engagement reveals what questions they’re asking, so your nurture can be hyper-relevant.
  • Result: A 2–3× lift in meeting acceptance and pipeline velocity vs. cold outreach alone.
Is buying intent data worth it?
It turns out that intent data is one of the best ways to find and target in-market buyers who match your ideal customer profile (ICP). Intent data shows at a company level who's actively interested in a product or service area. Depending on your investment, it will determine whether you can get named individuals.
Why would I buy intent data?
As a starting point to onward prospect engagement and pipeline building for the future. The best use of it comes from entering it into marketing nurture until such point it becomes a sales-ready opportunity.
Is intent data good for sales teams?
It depends. If it’s seen as a fast-track to dropping it into a sales queue, then ROI will be poor. It is valuable if given to marketing to nurture first and pass it through when it becomes high-intent, rather than “just showing an interest.”
Is it better to buy or create intent data?
Buying it is one approach, but it’s what you do next with it that counts. Dropping it into a sales queue and expecting a potential buyer to be asking “where do I sign” is unlikely to happen, especially for strategic or big-ticket purchases. Buying basic intent information should be the first step in a long-term nurture process designed to build an ongoing pipeline in a joined-up marketing and sales approach.
Is purchased intent data alone enough to fast track to sales?
No.
How should Sales and Marketing collaborate on intent in The Amigos Network?
  • Marketing owns the nurture tracks, community invites, educational content, and event promos.
  • Sales intervenes only at “high-intent + active community engagement” thresholds, with account-specific demos and peer introductions.
  • Outcome: Fewer wasted calls and a higher win rate on truly qualified opportunities.
How do we measure success for Market Activation in The Amigos Network?
  • Engagement Metrics: Community log-ins, event attendance, content downloads.
  • Intent Conversion: % of intent-scored members who join private roundtables or request demos.
  • Pipeline Velocity: Time from first community touch to opportunity creation.
  • Revenue Impact: Contribution of community-sourced deals to overall bookings.
What key metrics and ROI can be expected?
  • Average Weekly Open Rate: 40%
  • Average Weekly Click-to-Open Rate: 70%
  • Average Cost-per-Lead: £45
  • Minimum ROI: 500%
  • Average Dwell Times: 1 minute 45 seconds
These benchmarks illustrate strong engagement and cost efficiency versus standard digital campaigns.

About Market Activation™

Whether you’re an established vendor looking to accelerate direct sales, a channel-first business that wants to empower partners who can’t justify this level of investment, a fast-growing Channel Sales business with big ambitions, or a startup that simply can’t afford to waste time getting to market, this model was built for you.