Monday, June 02, 2025 by Shelley Hirst

You know what you want to happen. You’ve got a plan. Maybe you even have the tools.

But without the people to run the playbook, nothing moves.  So buyers forget where you are, and sales teams have empty calendars.

The events season comes around, and everyone’s focused on making it great. Campaigns stall. Content calendars go dark. Sales doesn’t get what they need. And the impact you were aiming for? It never shows up.

Not because the ideas are wrong. But because the team’s too small, too stretched, or doesn’t exist.  To fix it you’re likely to be managing lots of agencies that take up swathes of time.

The team and demand engine you don’t have, but need.

If you wanted to match our output internally, here’s what you’d be hiring:

  • A demand strategist
  • A content writer who knows B2B tech
  • A designer to build and repackage assets
  • An outreach specialist with sales sensibility
  • An enterprise-grade tech stack including sales reporting
  • An analyst to track what’s working and rectify what’s not
  • A coordinator to keep it all moving

Now think about the time and cost of that. Or, just plug your team into what we already built.

We become your demand team

Our model is built for organisations that need momentum without bureaucracy. Whether you’re a vendor launching into new territory or a partner looking to scale fast, we bring:

  • A warm community of buyers ready to listen
  • Speed to execution
  • A managed path from content to conversation
  • Guaranteed ROI of 500%+ that comes with SLAs

And you still get to steer it, we just make it happen.

No more piecing it together

Amigos is no ordinary agency.  We are not there to be one of many unaccountable suppliers that burn budget and can’t stand by their results.  When you use a freelancer here, a repurposed asset there, an internal team picking up the scraps. It’s clunky. It’s inconsistent. And it’s not scalable.

We run a clean system and process backed by people that have done your job and which :

  • Aligns around measurable objectives
  • Operates across the full funnel
  • Drives activity week after week

There’s no pause, no stall, no “we’ll get to that next month.”

What you stop doing

When you work with us, you stop:

  • Managing agencies with misaligned incentives
  • Briefing freelancers who don’t get the industry
  • Stressing over tech stack configuration just to run a simple campaign

And you start seeing real demand creation show up in your calendar.

About Market Activation™

Whether you’re an established vendor looking to accelerate direct sales, a channel-first business that wants to empower partners who can’t justify this level of investment, a fast-growing Channel Sales business with big ambitions, or a startup that simply can’t afford to waste time getting to market, this model was built for you.