Your marketing budget is more than just a financial allocation - it's an investment in the future of your business.
With so many ways to invest marketing and sales budgets it's often difficult to judge from the outset what you should expect in return and more importantly, how you measure with any certainty how things will turn out.
Building accountability into your Go-to-Market plan and making it cost-effectively scalable beyond one region is just the start.
Only by ensuring budgetary alignment with sales targets, delving deep into metrics, creating clear content journeys, and fostering a united front between marketing and sales, are you able to guarantee your spend translates into sales success. It's not about how much you spend, but how wisely you spend it and the value you get in return.
Part 7: A Complete Go-to-Market with Accountability Baked In
This series is intended for sales and marketing leaders responsible for marketing budgets and the subsequent return on investment they should expect from increased sales.
We aren’t suggesting it will give you all the answers today, because every business is different. What we do hope is it will help you determine where things can be improved to achieve growth and consistent ROI on marketing spend in your business.
What you’ll be thinking about
- Aligning marketing goals with sales targets
- Metrics that matter
- Content journeys with purpose
- Shared goals
- Visibility and accountability
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If you need to do this in time for a solid start to 2024, now’s the time for us to demonstrate how we can light up demand creation with Market Activation™, a single and robust programme designed to add value to marketing and sales teams, maximise budgets and deliver a consistent run rate of actionable leads.
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