MarTech, in the right organisational setting, is a potent force. It joins marketing and sales operations and intelligence into one seamless activity, with the capability to strip away irrelevance.
It’s a vital component in measuring buyer engagement and intent to purchase, supporting sales teams by asking them to follow-up only the leads that demonstrate strong enough interest.
It’s well documented that even those businesses with MarTech, more than 58% don't fully embrace the potential of their investment
What of the Tech start-ups and other vendors expecting sales channel to deliver robust campaigns and visibility of buyer engagement over the long term? They'll be failing to optimise the ROI on their investment.
Here's a way to leverage an enterprise-grade programme with all the necessary MarTech baked in to support delivery of leads from an already-engaged buyer community.
Part 6: Sophisticated MarTech to supercharge sales and marketing
This series is intended for sales and marketing leaders responsible for marketing budgets and the subsequent return on investment they should expect from increased sales.
We aren’t suggesting it will give you all the answers today, because every business is different. What we do hope is it will help you determine where things can be improved to achieve growth and consistent ROI on marketing spend in your business.
What you’ll be thinking about
- Decision paralysis
- Strategy over tactics
- The dangers of ‘Frankenstack’
- Post investment conundrums
- Bridging the gap between marketing and sales
- MarTech investment tips
Book a Demo
If you need to do this in time for a solid start to 2024, now’s the time for us to demonstrate how we can light up demand creation with Market Activation™, a single and robust programme designed to add value to marketing and sales teams, maximise budgets and deliver a consistent run rate of actionable leads.
Related Content
