Monday, November 13, 2023
There's a need for Distribution to fully embrace the demand creation process now their role in the age of SaaS is no longer just about shifting products.
This means going beyond light-touch 'agency services' for the creation of content, 'campaigns-in-a-box', call-out days and sales appointment setting.
Investment in a more robust approach that acknowledges modern buyer behaviour and the expectations of vendors and sales teams when presented with sales leads, offers significant revenue opportunities
In an economic climate where budgets and resources are being scrutinised across the board, value and results are more likely to be challenged. Embracing this requires different thinking, but by taking complete ownership of the end-to-end process of demand creation and sales follow-up Distribution are in a prime position to take control of the investments made in them by vendors, providing greater support for their partners delivering greater ROI for all in the process.
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Part 5: Better equipped Distribution to create demand
This series is intended for sales and marketing leaders responsible for marketing budgets and the subsequent return on investment they should expect from increased sales.
We aren’t suggesting it will give you all the answers today, because every business is different. What we do hope is it will help you determine where things can be improved to achieve growth and consistent ROI on marketing spend in your business.
What you’ll be thinking about
- Is it time for change?
- Increasing your value
- From passive to proactive
- Fixing disjointed processes
- Economies of scale
- Revenue opportunities
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If you’d like a demonstration of how we drive lead progression and report for sales enablement simply click the 'Schedule Your Meeting' link.
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