Sales professionals are inherently motivated to engage with potential clients, nurture relationships, and achieve their sales targets.
Yet there's an emerging trend in the IT and security sales industry called 'lead fatigue'. What's driving this sales apathy is largely the perception, real or otherwise, that 'non-leads' are given to them to follow up.
This trend raises issues and challenges that need resolution if we're to establish a consistently healthy pipeline of opportunities and create better-informed sales engagement.
By understanding the root causes of 'lead fatigue' and taking proactive steps to address them, businesses can unlock untapped potential and drive greater success from their sales efforts.
Part 2: Sales enthusiasm, not lead fatigue
This series is intended for sales and marketing leaders responsible for marketing budgets and the subsequent return on investment they should expect from increased sales.
We aren’t suggesting it will give you all the answers today, because every business is different. What we do hope is it will help you determine where things can be improved to achieve growth and consistent ROI on marketing spend in your business.
What you’ll be thinking about
- Lead quality
- Resource allocation
- Reasons for poor follow-up
- Overcoming sales apathy
- Removing points of failure
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If you need to do this in time for a solid start to 2024, now’s the time for us to demonstrate how we can light up demand creation with Market Activation™, a single and robust programme designed to add value to marketing and sales teams, maximise budgets and deliver a consistent run rate of actionable leads.
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