It’s not you, it’s me

There’s a reason cold outbound is getting colder: buyers have never been harder to reach, and easier to ignore. Everyone’s over-targeted, oversold to, and frankly, over it.

That’s why we do it differently.

We don’t just find buyers. We build communities that they choose to be part of.

Our 70,000+ audience is made up of decision-makers and influencers across IT, security, cloud, and infrastructure. They read, click, talk and engage, week after week, because we don’t pitch them. We give them useful material they need to influence their buying decisions, 365 days a year.  And then and then we introduce brands like yours.

Why communities change the game

When you speak inside a trusted environment, the rules are different:

• You’re not just another brand in the inbox
• You’re not cold outreach, they’re already engaged
• You’re not selling, you’re being introduced

That’s the difference between interruption and interaction. And it’s why community-first marketing isn’t a tactic, it’s a strategy.

What’s under the hood?

These aren’t passive mailing lists. They’re active, curated networks:

• Mapped by role, vertical, buying signals and intent
• Engaged through content, conversation, and commentary
• Primed for warm introductions, not hard sells

We know who’s reading what. Who’s clicking where. And who’s ready to talk.

Real people. Real progression.

It’s not about reach. It’s about readiness.

When you plug into our communities, your outreach doesn’t land on deaf ears, it lands with relevance, inside environments where buyers already feel comfortable.

Which means:

• Higher open rates
• Higher engagement
• And conversations that go somewhere

If your team’s wasting time on cold outreach, there’s a warmer way to grow.

Whether you're trying to give your sales teams an edge, enable partners with better routes to market, or simply stop shouting into the void, plugging into a community that already wants to hear from you ought to be part of your strategy.

About Market Activation™

Whether you’re an established vendor looking to accelerate direct sales, a channel-first business that wants to empower partners who can’t justify this level of investment, a fast-growing Channel Sales business with big ambitions, or a startup that simply can’t afford to waste time getting to market, this model was built for you.