Getting buyers to swipe right

Except no one closes deals on these.

You can have beautifully designed ads, high-performing email subject lines, and a social calendar full of engagement. But if those efforts aren’t getting your sales team into the right conversations, they’re not working hard enough.

It’s easy to fall into the trap of chasing KPIs that look good on a dashboard but don’t move revenue. The difference between a campaign that ticks the marketing box and one that fuels your pipeline isn’t more creativity; it’s more intent.

Are we measuring the wrong things?

We think so. We look at three signals that matter:

• Who engaged for the long term (not just clicked on individual campaigns)
• What content triggered the action
• How long are readers spending looking at content
• What action came next (reply, meeting, sale)

Because the only metric that truly matters is whether your team had a better-informed conversation with someone closer to buying.

That’s the core of everything we do.

From content to conversion

Our content isn’t built for impressions. It’s designed to:

• Get seen by the right audience
• Reveal intent based on engagement
• Convert that interest into booked calls

Each piece is crafted around the pain points and priorities of the audiences in our communities, so when they click, they’re doing so for a reason.

And when they engage, we capture it. Score it. Track it. Progress it using an enterprise-grade tech stack and demand engine that makes us the envy of other marketing agencies.

What changes when you stop chasing noise

You get:

• Fewer leads, better outcomes
• Salespeople who are eager to follow up
• A campaign that generates pipeline, not just buzz

We don’t do impressions. We do introductions.

Marketing should do more than be seen. It should help your team sell.

Whether you're looking to sharpen direct campaigns, boost your partners' effectiveness, or simply get more from every pound you spend, this is how you turn marketing from a cost centre into a revenue engine.

About Market Activation™

Whether you’re an established vendor looking to accelerate direct sales, a channel-first business that wants to empower partners who can’t justify this level of investment, a fast-growing Channel Sales business with big ambitions, or a startup that simply can’t afford to waste time getting to market, this model was built for you.