Tuesday, June 24, 2025 by Shelley Hirst
You know what your campaigns should be doing. You know what the funnel should look like. However, it’s becoming increasingly difficult to make everything work together. And harder still to keep it moving week after week.
If you had the time, budget and headcount, here’s what you’d build:
- Content that cuts through the noise
- Outreach that creates and reports buying intent
- An enterprise-grade tech stack measuring every interaction
- Attribution that maps every touchpoint
- Transparency throughout the entire process
- Certainty. 500%+ guaranteed ROI on your investment.
But most teams don’t have the headcount, the in-house capability, or the six-figure budget it takes to make that reality.
That’s why we built it for you.
Demand-as-a-Service: not a buzzword, it’s an engine
Forget “lead gen” of old. This is something quite different. A fully operational demand engine is already running for multiple vendors and channel partners, scaling UK, EMEA and US markets
- Better engagement
- Better-qualified leads
- More informed sales conversations
- Better ROI
All without needing to hire a team, juggle agencies, or duct-tape tech stacks together.
What’s inside
This isn’t an ad-hoc service. It’s a complete, always-on machine:
- Content built around what buyers want to read
- Multichannel distribution across newsletters, communities, and direct outreach
- Scoring models that track every signal and prioritise based on intent
- Appointment setting that delivers ready-to-talk leads straight to sales
And it’s managed, measured, and optimised by us—from start to finish.
You already know what’s missing
You know what your campaigns should be doing. You know what the funnel should look like. But it’s a slog to keep it all running smoothly. And harder still to keep it moving week after week.
We do that for you.
We work inside your ICP, using messaging that aligns with real-world pain points your solutions solve and tracks progression through every stage.
So while your competitors are still getting ready, you’re already having conversations.
All the output. None of the overhead.
We’ve reverse-engineered the kind of engine a scale-up would spend £350K+ per year trying to build, and made it available for less than a quarter of that.
And it works. Our leads typically cost our clients an average of £45 each.
This isn’t theoretical. This is running. Right now. For vendors. For partners. For scale-ups who can’t afford to get their pipeline wrong.
You don’t need to build it. You just need to use it.
Whether you’re launching something new, struggling to get momentum, or tired of campaigns that promise a lot but deliver little, this is what good looks like.
Let’s get you plugged in.
About Market Activation™
Whether you’re an established vendor looking to accelerate direct sales, a channel-first business that wants to empower partners who can’t justify this level of investment, a fast-growing Channel Sales business with big ambitions, or a startup that simply can’t afford to waste time getting to market, this model was built for you.