Tuesday, June 24, 2025 by Shelley Hirst

You know what your campaigns should be doing. You know what the funnel should look like. However, it’s becoming increasingly difficult to make everything work together. And harder still to keep it moving week after week.

If you had the time, budget and headcount, here’s what you’d build:

  • Content that cuts through the noise
  • Outreach that creates and reports buying intent
  • An enterprise-grade tech stack measuring every interaction
  • Attribution that maps every touchpoint
  • Transparency throughout the entire process
  • Certainty.  500%+ guaranteed ROI on your investment.

But most teams don’t have the headcount, the in-house capability, or the six-figure budget it takes to make that reality.

That’s why we built it for you.

Demand-as-a-Service: not a buzzword, it’s an engine

Forget “lead gen” of old.  This is something quite different. A fully operational demand engine is already running for multiple vendors and channel partners, scaling UK, EMEA and US markets

  • Better engagement
  • Better-qualified leads
  • More informed sales conversations
  • Better ROI

All without needing to hire a team, juggle agencies, or duct-tape tech stacks together.

What’s inside

This isn’t an ad-hoc service. It’s a complete, always-on machine:

  • Content built around what buyers want to read
  • Multichannel distribution across newsletters, communities, and direct outreach
  • Scoring models that track every signal and prioritise based on intent
  • Appointment setting that delivers ready-to-talk leads straight to sales

And it’s managed, measured, and optimised by us—from start to finish.

You already know what’s missing

You know what your campaigns should be doing. You know what the funnel should look like. But it’s a slog to keep it all running smoothly. And harder still to keep it moving week after week.

We do that for you.

We work inside your ICP, using messaging that aligns with real-world pain points your solutions solve and tracks progression through every stage.

So while your competitors are still getting ready, you’re already having conversations.

All the output. None of the overhead.

We’ve reverse-engineered the kind of engine a scale-up would spend £350K+ per year trying to build, and made it available for less than a quarter of that.

And it works.  Our leads typically cost our clients an average of £45 each.

This isn’t theoretical. This is running. Right now. For vendors. For partners. For scale-ups who can’t afford to get their pipeline wrong.

You don’t need to build it. You just need to use it.

Whether you’re launching something new, struggling to get momentum, or tired of campaigns that promise a lot but deliver little, this is what good looks like.

Let’s get you plugged in.

 

Frequently Asked Questions

How does Market Activation differ from Demand Generation?
Demand Gen builds broad awareness and interest over time (e.g., whitepapers, webinars).
Market Activation identifies in-market buyers (via intent data, behavioural signals) and immediately engages them with tailored outreach (nurture tracks, one-to-one advisor sessions, community invites).
Market Activation talks about “Demand-as-a-Service”? What’s included in this?
Engagement Engine: Continuous, multi-channel publishing (articles, webinars, newsletters) to sustain interest
Demand Engine: Targeted outreach (email, ads, sponsorships) that scores clicks → qualified leads → sales-ready appointments.
Performance Dashboard: Real-time visibility into open rates, CTOR, CPL and lead progression via our online sales portal.
What role does The Amigos Network play in Market Activation?
Early Detection: Community discussions surface real-world challenges and project signals before formal RFPs.
Content Amplification: Thought leadership shared in The Amigos Network drives deeper engagement and social proof.
Peer Validation: Prospects get candid feedback from peers on your solutions, shortening the evaluation cycle.
Pipeline Catalysis: Warm introductions and referral paths within the community fuel high- intent conversations.
How do B2B communities like The Amigos Network fit into the sales process?
  • Top-of-Funnel: Build credibility through community content and events.
  • Mid-Funnel: Leverage peer case studies, expert Q&As, and live demos to answer deep technical questions.
  • Bottom-of-Funnel: Invite high-intent members to advisory councils or private 1:1 sessions, often the final nudge before purchase.
How does The Amigos Network create Intent Data?
  1. Interesting content: We originate, curate, and syndicate different types of content we know our audiences want to engage with and tell them it’s there.
  2. Sponsored content: We use sponsored content to drive engagement with individual brands.
  3. Promotion: We promote that content via multiple channels such as email, social media, YouTube, and so on.
  4. Identification: We ingest company-level engagement signals and combine it with known contacts that may be researching key topics.
  5. Segmentation: Members are bucketed by level of intent (high, medium, low) plus ICP fit and company size.
  6. Activation: High-intent members receive prioritised community invitations (events, focus groups, product deep-dives) to accelerate deals.
Is buying intent data worth it when you’re part of The Amigos Network?
Yes, if you blend purchased intent data with community signals and nurture streams, it makes a powerful mix, but it is not necessary for this programme.
  • Purchased data highlights who’s in-market.
  • Community engagement reveals what questions they’re asking, so your nurture can be hyper-relevant.
  • Result: A 2–3× lift in meeting acceptance and pipeline velocity vs. cold outreach alone.
Is buying intent data worth it?
It turns out that intent data is one of the best ways to find and target in-market buyers who match your ideal customer profile (ICP). Intent data shows at a company level who's actively interested in a product or service area. Depending on your investment, it will determine whether you can get named individuals.
Why would I buy intent data?
As a starting point to onward prospect engagement and pipeline building for the future. The best use of it comes from entering it into marketing nurture until such point it becomes a sales-ready opportunity.
Is intent data good for sales teams?
It depends. If it’s seen as a fast-track to dropping it into a sales queue, then ROI will be poor. It is valuable if given to marketing to nurture first and pass it through when it becomes high-intent, rather than “just showing an interest.”
Is it better to buy or create intent data?
Buying it is one approach, but it’s what you do next with it that counts. Dropping it into a sales queue and expecting a potential buyer to be asking “where do I sign” is unlikely to happen, especially for strategic or big-ticket purchases. Buying basic intent information should be the first step in a long-term nurture process designed to build an ongoing pipeline in a joined-up marketing and sales approach.
Is purchased intent data alone enough to fast track to sales?
No.
How should Sales and Marketing collaborate on intent in The Amigos Network?
  • Marketing owns the nurture tracks, community invites, educational content, and event promos.
  • Sales intervenes only at “high-intent + active community engagement” thresholds, with account-specific demos and peer introductions.
  • Outcome: Fewer wasted calls and a higher win rate on truly qualified opportunities.
How do we measure success for Market Activation in The Amigos Network?
  • Engagement Metrics: Community log-ins, event attendance, content downloads.
  • Intent Conversion: % of intent-scored members who join private roundtables or request demos.
  • Pipeline Velocity: Time from first community touch to opportunity creation.
  • Revenue Impact: Contribution of community-sourced deals to overall bookings.
What key metrics and ROI can be expected?
  • Average Weekly Open Rate: 40%
  • Average Weekly Click-to-Open Rate: 70%
  • Average Cost-per-Lead: £45
  • Minimum ROI: 500%
  • Average Dwell Times: 1 minute 45 seconds
These benchmarks illustrate strong engagement and cost efficiency versus standard digital campaigns.

About Market Activation™

Whether you’re an established vendor looking to accelerate direct sales, a channel-first business that wants to empower partners who can’t justify this level of investment, a fast-growing Channel Sales business with big ambitions, or a startup that simply can’t afford to waste time getting to market, this model was built for you.