Nail the Strategy
Or Brace for the Fix
When you’re trying to grow, fix, or refocus your go-to-market approach, it’s easy to get stuck in the weeds. That’s where our Advisory Services come in, giving you the clarity, structure, and commercial direction to move forward with confidence. We don’t just help you think. We help you think in a way that leads to action.
What It Is
A focused, practical advisory service:
- Set the right commercial goals, help you make decisions
- Build a go-to-market strategy that’s actually doable
- Align your sales, marketing, and partner efforts
- Get expert input on what’s working, what’s not, and what to do next
Who It’s For
This is for tech companies that:
- Are entering new markets or launching new offers
- Need to reset or sharpen their sales operational strategy
- >Want to align internal teams or partner ecosystems
- Are growing fast and need experienced guidance to stay on track
Why You Might Need It
The unknowns:
- You’ve got a lot of moving parts, but no clear direction
- Sales performance isn’t where it should be
- You’re not sure if your current GTM approach is fit for purpose
- You need a sounding board, someone who’s been there, done it, and can help you avoid the usual pitfalls
- You need someone to help lead the change
How It Works
You’ll get:
- Clear, actionable strategy, beyond the slideware
- Honest advice from people who’ve led sales and GTM teams
- A roadmap that connects your goals to real-world execution
- Support that’s tailored to your stage, team, and market
Engagement Options
Advisory (4–6 weeks):
Fast, focused direction-setting
Collaborative (6–12 weeks)
Build the plan together
Embedded (3–6+ months)
Ongoing partnership through delivery
Meet your Team
Henrik Kindstedt
Sales StrategistHenrik brings board-level advisory and executional leadership across cybersecurity and IT. His portfolio spans interim leadership, GTM strategy, sales and channel design, procurement, and investment advisory.
Connect on LinkedIn
Specialisms include:
- GTM, sales, and marketing strategy
- Board & advisory roles
- M&A and investment advisory
- Executional oversight and project delivery
Track record:
A long list of happy clients and re-engagements. Trusted for turning ambition into delivery again and again.
Max Sherwood
Marketing StrategistMax blends commercial rigour with creative execution. With deep experience in demand planning and creative marketing, he specialises in programmes that look good, work hard, and deliver measurable impact. He thrives on bringing ideas to life and seeing them deliver results, helping clients cut through noise and generate momentum in even the most competitive markets.
Connect on LinkedIn
Specialisms include:
- B2B Lead Generation: Expertise in designing and implementing targeted lead generation campaigns to drive business growth and connect with key decision-makers.
- Brand Promotion through Events: Skilled in leveraging industry events like CyberSync 2025 to enhance brand visibility and foster strategic partnerships.
- Sales-Driven Marketing Strategies: Focus on creating marketing initiatives that align with sales objectives, delivering measurable results through appointment setting and client acquisition.
- Relationship Marketing: Proficient in building and nurturing professional networks to support marketing efforts, collaborating with organizations like The Amigos Network to amplify brand reach.
