Get a little cracker of marketing good cheer in our 12 Days of Christmas

Lasting relationships for mutual reward

Never lose sight of a prospect, or miss the opportunity to upsell an existing customer because they will be continually engaged, no matter how long it takes.

Our powerful marketing technology suite is at the heart of our solution, removing the hassle and allowing us to streamline, automate, and evaluate content, tasks and workflows.

The Amigos way

• Manage lengthy sales cycles:  The longer the sales cycle the more touchpoints are needed which is especially true once prospective customers get closer to closed business.
• Automate:  Not to be confused with CRM, automation improves ROI and gains insights into how, when and why prospects engage (so you can take our CRM, or we can integrate with your own)
• Build intelligence around customer data:  You need more than just a first and last name and email address to properly comb your way through the customer data. Automation provides you with data such as location, job titles, and behavioural insights, making all that data more actionable.
• Help you win hearts and minds of your target audience.  We’ll write you hot, relevant content and make sure it’s delivered using the right channels at the right time based on their preferences

Engaged Communities whatever the language

Global reach, but where every market is local to the locals.  Scaling sales and marketing teams, systems and content in multiple regions can be complex and costly.  Our approach improves performance.

The Amigos way

• Centralised and localised systems, content and delivery
• Single, seamless process
• Economies of scale
• Sweat your MDF to deliver better ROI

No longer a numbers game, every call counts

We are going to be bold here.  Cold calling doesn’t work.  Not only that, it damages the integrity of your brand.

In this digital age, buyers are more informed and want to be educated before any kind of engagement, let alone an intrusive phone call.  All this will do is annoy 90% of those you reach (for every 10 cold call leads you’re handed, many more calls will have been made and thrown out).

And yet, for a tactic that doesn’t work, our industry pours in £000’s every year into something that a very high percentage of buyers say they won’t have anything to do with.

So other than annoying buyers and being time-consuming and expensive, what could you do?

The Amigos way

How we attract buyers that drive sales

1. Attract interest using customer centric, benefit driven, targeted content, social media, search engines, advocates, referrals and email marketing
2. Once attracted we convert them to leads by offering premium content in exchange for information about them
3. Place them into a nurture programme using ‘always on’ content, lead scoring and workflows based on their individual preferences

Continuously to inform and educate buyers, so they become loyal advocates and keep in touch for the long term

Trusted Relationships so they answer our calls

We leverage greater performance and value by building communities of buyers and sellers for mutual participation and sharing, benefit and reward.

For buyers, those communities provide a safe place for them to explore, assess and select the products and services that meet the demands of their technology roadmap and in line with their buying lifecycle. We model these communities based on buyer feedback, reflecting their desire for more considered channel engagement and expectation.

Sellers use our communities to build awareness, authority and trust, through consistent communication of the right message, to the right place, at the right time. We establish vendor branded communities where we can build direct relationships between those vendors and their target audiences, reversing the current practice for channel activation and fulfilment by providing marketing development funds to individual channel partners. 

By offering our end to end, seamless service, we can increase overall performance and take ownership of your markets, ensuring greater visibility, accountability and market intelligence. 

The Amigos way

Buyers will take our calls, ensuring

• better sales and marketing performance (ROI)
• full visibility of MDF or budget spend throughout the engagement cycle
• self-determination and ownership of local markets
• greater transparency and intelligence
• greater customer lifecycle value
• stronger long term market penetration
• SLA’s for guaranteed performance

Strong foundations so the rewards keep coming

It’s no longer good enough to rely on assumptions or gut feeling. There’s no point splashing out on heaps of tactical effort without knowledge and intelligence underpinning everything you do.  

The Amigos way

• Business Readiness:  Strategic planning for making new and developing existing, markets.
• Systems and Analytics:  Joined up technology for increased efficiency, transparency and market intelligence.
• Campaign Creation & Execution:  Messaging, creativity and end to end implementation to create engagement.
• Lead Development:  Development of engagement from customers and prospects with management through to sales conversion.

Get smarter for 2021.

Glide through 2021, leaving the paddling to us

When you add up all the skills, resource, technology, industry knowledge, recruitment fees and the general management hassle required to grow your markets, wouldn’t it be simpler to outsource the whole thing to a competent team and have end to end visibility of ?

The Amigos way

• An entire team who are 100% accountable for delivering against a well defined plan
• Single point of contact who is as dedicated and motivated as anyone in your own team
• End to end visibility of leads, pipeline and performance every step of the way delivered from your own technology and automation stack
• Guaranteed SLA’s
• Fixed monthly fee – a fraction of the price it would be to do yourself

Making the most of your content because we sweat those assets

As savvy content marketers we know that website visitors are often seeking solutions to a problem or more knowledge about a topic. It’s our job to identify that issue and present your product, explanation or expert advice as the best resolution.

Beyond that, we make sure every piece of content we produce works harder than the fanatic in the Gym in January (?)

• Getting personal with interactive content:  Breaking down the big message into easily digestible bites and delivering it in multiple ways – multimedia white papers, 360 degree videos, quizzes to test skills – all deliver high click through rates
• Build and re-purposing strong content to generate organic traffic:  Crosslinks to original and new articles, latest news, trends and statistics to guide readers to discover more. 
• Social Media drives traffic:  But that isn’t limited to LinkedIn.  We offer multiple social channels that will get readers engaging whether they are in work or play mode – because we know what the right content is at the right time.

Making all the right moves for the perfect score

Marketing automation has become a catchall term for any and every digital marketing tool that helps generate leads or grow online marketing efforts.

If you buy a long list of email addresses to nurture, call it marketing automation and press play, your investment will likely fail because list buying is only one small piece of the marketing automation puzzle. 

All this does is automate part of a funnel, but is no solution to generating leads to nurture in the first place.

The Amigos way

• Build data so you know where your prospects are
• Identify all the right media channels to get you to their door
• Produce highly engaging content to get you over the threshold
• At the right time ask to be invited in for tea
• Only then do we count this as a marketing qualified lead

Be smarter in 2021.

Guaranteed leads that make you jump for joy

Thousands of names on a list of contacts that have no need for your solution can't and will never benefit your company.

Nor will simply broadcasting content on social media hoping that eventually something will stick

People buy when a need or desire becomes strong enough to override their resistance to buying. You either speak to the specific pain your prospect faces, or you get ignored.  It’s that simple.

Our know-how, content, systems, processes and people help your prospects self-select their way into your funnel, whether that’s because of a problem, pain or desire.

The Amigos way

Guaranteed

• Performance and leads
• Intelligence around buyer drivers that back up the leads
• End to end better sales and marketing performance throughout
• Greater customer lifecycle value

Red hot topics in tune with your audience

Looking for a quick fling or a long term relationship?

Imagine a customer seeing your marketing for the first time. It’s a bit like a conversation between you and them – a sort of commercial blind date. When the conversation is over, they will decide whether they want to take the relationship further. So what do you talk about?

• Yourself. Talking about the company, how long it’s been trading, who runs it, where it’s located, its principles and vision. This is the marketing equivalent of telling your own life story on the first date. Leave this for the “About Us” section on your website.
• Your products and services. A better approach, but not to be overdone. This is a bit like describing your house, car or family to your date. They may be riveted, or bored stiff – it’s a gamble.
• Benefits you offer. Effective copywriting spends most of its time here – linking it to current trends and turning it into red hot topics. However, companies that create their own copy tend to focus on themselves and their products and many confuse features with benefits.

The Amigos way

Selling the sizzle and not the sausage by bringing a fresh perspective and applying this rationale

• How does that help me as a customer?
• How does that affect my decision to buy, or not buy?
• As a potential customer, why should I be interested?
• Does the end result relate directly to the prospect’s own priorities?

‘Always on’ content that keeps banging your message out there

It’s pretty easy to create content and get it out there.  Everyone’s a marketer, right?

Guess again.

Sure, there’s some great and well written stuff out there, but is it engaging, shared on social media, carry conversion rates, or does it even…..go viral?

We’re sure you want improved user engagement and social sharing to create relationships and earn trust.  If that’s not happening, it’s for the simple reason that the content you’re producing doesn’t give anything new and worth sharing to your audience.

Getting to that point isn’t as simple as putting pen to paper, so here’s

The Amigos way

• Setting your mission and goals
• Establishing KPI’s
• Understanding your audience
• Assessing your current position
• Figuring out the best content channels
• Deciding on content types – originated, curated, syndicated
• Identifying and allocating resource
• Creating your content calendar
• Producing content
• Distribution via chosen channels
• Measuring results and reporting back