Friday, June 27, 2025 by Shelley Hirst
You’ve got a great product or service. You’ve got a capable sales team. And marketing is happening. Yet the leads are weak.
A few organic posts. The occasional email blast. A webinar when there’s time. A tradeshow that’s expected to fill the pipe. A golf day. And the hope that something lands.
But hope isn’t a go-to-market strategy.
If your activity is inconsistent, so will your results be. What you need is a rhythm. A repeatable structure that doesn’t just make noise but builds momentum.
From fragmented activity to structured impact
B2B tech marketing too often looks like a list of disconnected actions. A social post here. A newsletter there. A campaign was launched late because the content wasn’t ready.
The outcome? Nothing builds. You might get spikes in activity, but no sustainable progression.
Our 12-week continual campaign structures are built for consistency. Every week has a purpose. Every message connects. Every action supports the pipeline.
We build integrated campaigns that:
- Educate and engage your target buyers
- Create consistent outreach for your sales team
- Eliminate vanity metrics
- Generate leads with context, not cold volume
Predictable beats sporadic
When your sales team knows what’s coming, they can prepare. When your marketing team runs on a calendar, they can measure. When your leadership sees the plan, they can support it.
Our model in motion
We run these 12-week engines all year round:
- Structured content drops
- Weekly outreach and follow-up
- Real-time feedback loops to adjust as we go
Everyone knows it, fewer put it into action because they are under resourced, under skilled or think they don’t have the budget
Not sure where to start?
Whether you’re a founder trying to get momentum, a sales leader wanting more predictability, or a channel team trying to enable partners, Market Activation is a winning combination of structure, discipline and creativity that keeps buyers on the hook for the long term..
Time to leave behind the guesswork. And launch something that works week after week.
Frequently Asked Questions
Market Activation identifies in-market buyers (via intent data, behavioural signals) and immediately engages them with tailored outreach (nurture tracks, one-to-one advisor sessions, community invites).
Demand Engine: Targeted outreach (email, ads, sponsorships) that scores clicks → qualified leads → sales-ready appointments.
Performance Dashboard: Real-time visibility into open rates, CTOR, CPL and lead progression via our online sales portal.
Content Amplification: Thought leadership shared in The Amigos Network drives deeper engagement and social proof.
Peer Validation: Prospects get candid feedback from peers on your solutions, shortening the evaluation cycle.
Pipeline Catalysis: Warm introductions and referral paths within the community fuel high- intent conversations.
- Top-of-Funnel: Build credibility through community content and events.
- Mid-Funnel: Leverage peer case studies, expert Q&As, and live demos to answer deep technical questions.
- Bottom-of-Funnel: Invite high-intent members to advisory councils or private 1:1 sessions, often the final nudge before purchase.
- Interesting content: We originate, curate, and syndicate different types of content we know our audiences want to engage with and tell them it’s there.
- Sponsored content: We use sponsored content to drive engagement with individual brands.
- Promotion: We promote that content via multiple channels such as email, social media, YouTube, and so on.
- Identification: We ingest company-level engagement signals and combine it with known contacts that may be researching key topics.
- Segmentation: Members are bucketed by level of intent (high, medium, low) plus ICP fit and company size.
- Activation: High-intent members receive prioritised community invitations (events, focus groups, product deep-dives) to accelerate deals.
- Purchased data highlights who’s in-market.
- Community engagement reveals what questions they’re asking, so your nurture can be hyper-relevant.
- Result: A 2–3× lift in meeting acceptance and pipeline velocity vs. cold outreach alone.
- Marketing owns the nurture tracks, community invites, educational content, and event promos.
- Sales intervenes only at “high-intent + active community engagement” thresholds, with account-specific demos and peer introductions.
- Outcome: Fewer wasted calls and a higher win rate on truly qualified opportunities.
- Engagement Metrics: Community log-ins, event attendance, content downloads.
- Intent Conversion: % of intent-scored members who join private roundtables or request demos.
- Pipeline Velocity: Time from first community touch to opportunity creation.
- Revenue Impact: Contribution of community-sourced deals to overall bookings.
- Average Weekly Open Rate: 40%
- Average Weekly Click-to-Open Rate: 70%
- Average Cost-per-Lead: £45
- Minimum ROI: 500%
- Average Dwell Times: 1 minute 45 seconds
About Market Activation™
Whether you’re an established vendor looking to accelerate direct sales, a channel-first business that wants to empower partners who can’t justify this level of investment, a fast-growing Channel Sales business with big ambitions, or a startup that simply can’t afford to waste time getting to market, this model was built for you.