Thursday, June 05, 2025 by Shelley Hirst
Are you an attribution quitter? Most sales teams lose interest over time if buyers aren’t biting when they want them to.
Worse still, marketing assumes they are being handled as part of the sales process.
If there is no 2-way hand off between sales and marketing teams, this results in a huge loss of investment made in data, content, and effort. You’ve got tools. Reports. Dashboards. But when the CFO asks, “what did we get for that campaign?” the answer is still fuzzy.
The attribution gap
Most teams know what they sent. Few know what landed. Even fewer know what moved someone closer to buying, however long that takes. When you think about enterprise deals of high value, they can take 1 year to find, let alone enter the sales process, so a quarterly campaign isn’t going to cut that.
It’s not that teams aren’t trying, it’s because most reporting systems are disconnected and in the case of partners, funded programmes only happen quarterly. CRM doesn’t match the campaign. Content isn’t tied to outcome. Sales don’t feed back. And so, you’re left with data, but no story.
Our reporting changes that. It tells you:
- Who engaged
- What they did
- Where they went
- What happened next
- And we don’t give up!
And it does it in real time, with buyer-level insight.
From black box to glass box
No more:
- “We think this worked”
- “We saw a spike but can’t trace it”
- “It generated leads, but we don’t know what kind”
Our clients see:
- Which content triggered meetings
- Which audiences converted faster
- Which themes drove revenue
It’s not just about measuring performance. It’s about making better decisions next time.
Built-in accountability
We don’t hide behind vanity metrics. We show you:
- Campaign open rates
- Click engagement over time
- Lead progression by funnel stage
All mapped back to the outcomes that matter.
Want to see what a high-performing content block looks like? You’ll know. Want to pause something that’s not delivering? Easy.
Insights that move you forward
Every marketer wants better results. But the ones who get them are the ones who learn, adapt, and iterate. Our platform enables that.
You don’t need to dig through spreadsheets. You just need one view of the truth, backed by data you can act on.
Whether you’re trying to justify marketing spend to leadership, improve targeting, or double down on what’s working, this is the visibility you need.
Let’s get you out of the dark. And into a dashboard that drives performance and sticks with it for the long term.
About Market Activation™
Whether you’re an established vendor looking to accelerate direct sales, a channel-first business that wants to empower partners who can’t justify this level of investment, a fast-growing Channel Sales business with big ambitions, or a startup that simply can’t afford to waste time getting to market, this model was built for you.
