Friday, August 22, 2025 by Shelley Hirst
Twelve weeks. That’s all it takes to completely rethink how you generate a pipeline. Then you won’t want to do it any other way.
What we’ve laid out in this series isn’t theoretical. It’s fully operational, already running and already validated by leading brands.The ready-made audiences of senior IT and Security buyers, the content, the outreach, the lead scoring, the appointment setting, the attribution. It's all there and delivering consistent, scalable, high-ROI outcomes for vendors, partners, and growth-stage businesses.
Yes, you could build it all in-house, if you had £350K+, the headcount, and a year to get it going. Or you may have already invested signifcantly, your partners are lacking, or you could use a hot new channel to market.
Either way it's a strong and powerful route to market if you need fast track a scalable GTM and start accessing high-intent leads within weeks.
What you get
This isn’t about buying services, it's about buying outcomes. Predictable demand, warm leads, and sales-ready conversations.
When you work with The Amigos Network, you get:
- Access to buyer communities that are already engaged
- All the data you need to support your ICPs
- Campaigns that progress deals, not just promote brands
- A single team that runs your go-to-market for you to work with you
- Transparent performance tracking with real attribution
- Sales call management and integration with CRM
- Performance guarantees backed by SLAs
You’re not starting from scratch, you'll be plugging into something that’s already working for established and start-up channel vendors, partners and distribution.
The business case is clear
When you compare:
- Time to value
- Total cost of ownership
- Resource overhead
- Opportunity cost of doing nothing
We don’t just match internal execution. We outperform it, because it’s all we do.
Ready to see how it fits?
If you’ve followed the series, you’ve seen how it works. Now it’s time to see what it could look like for you.
Book a discovery call and let us show you:
- How we’d tailor this to your brand and goals
- What we can launch quickly with existing assets
- What a 12-week activation plan would deliver for your pipeline
Or if you want to take it away and share it with your team, download the campaign summary deck. This isn’t theory. It’s a working engine.
Whether you’re an established vendor, a growing partner, or a founder with pipeline to build—this is how to get there faster, for less, with guaranteed return.
Let’s stop talking about potential. Let’s switch it on.: Or go back to the beginning and ask Why Your Pipeline Is Starving
Market Activation Overview
Demand-as-a-Service™ gives you instant access to a proven, high-performing go-to-market system.
Reach already engaged IT and Security buyers, generate qualified and intelligence-backed leads, and scale across regions. It’s fast, flexible, and built to deliver the results your team needs.
Guide: MQLs To Closed Deals
Struggling to turn marketing leads into real sales?
This guide breaks down what’s missing in the processes and what to do about it. Discover the difference between demand and lead generation, avoid common pitfalls, and build trust with buyers from first touch to close.
Download now and sharpen your go-to-market strategy.
Frequently Asked Questions
Market Activation identifies in-market buyers (via intent data, behavioural signals) and immediately engages them with tailored outreach (nurture tracks, one-to-one advisor sessions, community invites).
Demand Engine: Targeted outreach (email, ads, sponsorships) that scores clicks → qualified leads → sales-ready appointments.
Performance Dashboard: Real-time visibility into open rates, CTOR, CPL and lead progression via our online sales portal.
Content Amplification: Thought leadership shared in The Amigos Network drives deeper engagement and social proof.
Peer Validation: Prospects get candid feedback from peers on your solutions, shortening the evaluation cycle.
Pipeline Catalysis: Warm introductions and referral paths within the community fuel high- intent conversations.
- Top-of-Funnel: Build credibility through community content and events.
- Mid-Funnel: Leverage peer case studies, expert Q&As, and live demos to answer deep technical questions.
- Bottom-of-Funnel: Invite high-intent members to advisory councils or private 1:1 sessions, often the final nudge before purchase.
- Interesting content: We originate, curate, and syndicate different types of content we know our audiences want to engage with and tell them it’s there.
- Sponsored content: We use sponsored content to drive engagement with individual brands.
- Promotion: We promote that content via multiple channels such as email, social media, YouTube, and so on.
- Identification: We ingest company-level engagement signals and combine it with known contacts that may be researching key topics.
- Segmentation: Members are bucketed by level of intent (high, medium, low) plus ICP fit and company size.
- Activation: High-intent members receive prioritised community invitations (events, focus groups, product deep-dives) to accelerate deals.
- Purchased data highlights who’s in-market.
- Community engagement reveals what questions they’re asking, so your nurture can be hyper-relevant.
- Result: A 2–3× lift in meeting acceptance and pipeline velocity vs. cold outreach alone.
- Marketing owns the nurture tracks, community invites, educational content, and event promos.
- Sales intervenes only at “high-intent + active community engagement” thresholds, with account-specific demos and peer introductions.
- Outcome: Fewer wasted calls and a higher win rate on truly qualified opportunities.
- Engagement Metrics: Community log-ins, event attendance, content downloads.
- Intent Conversion: % of intent-scored members who join private roundtables or request demos.
- Pipeline Velocity: Time from first community touch to opportunity creation.
- Revenue Impact: Contribution of community-sourced deals to overall bookings.
- Average Weekly Open Rate: 40%
- Average Weekly Click-to-Open Rate: 70%
- Average Cost-per-Lead: £45
- Minimum ROI: 500%
- Average Dwell Times: 1 minute 45 seconds
About Market Activation™
There's truth when they say "it's not what you've got, it's how you use it"
You might have great products, strong partners, and a solid plan and team to back it up, but if you’re not turning that into real conversations and real pipeline, what’s the point?
Whatever your size or ambition, we built Market Activation™ with you in mind. It's powerful, flexible, and actually built by people who know the channel, because we’ve lived it. Whether you’re trying to boost direct sales, give your partners a serious edge, or just get to market faster without wasting time or budget, we’ve got the engine.
The only question is, how do you get it to run?